Whiteboard videos are a unique and visual way to tell your story. They can explain a difficult concept or describe how something works by engaging, informing and inspiring your customers and prospects. This style of video is designed to look like the content is being drawn and written on a whiteboard. Because of this, the content is split into bite-size chunks making it easy to digest and remember. Whiteboard videos don’t contain live action or real people so they are one of the most cost-effective videos to produce. To see some whiteboard video examples visit, https://silverstonedesignsolutions.com/services/digital-web-design/whiteboard-videos/

In a recession, businesses re-evaluate purchasing decisions from a value perspective to make sure they are getting maximum value for money spent. But a recession is not the time to be reducing your marketing efforts, you just need to think more creatively, to help your business stand out. Historically it’s been shown that businesses that increase their marketing during a recession gain a boost in their financial performance afterwards.

We’ve put together some tips on ways in which whiteboard videos can be used to help your business in a recession;

Engage customers on your website with video

You probably already have a website but is it ranking well on Google to enable it to be found? Currently, one of the best ways to get your website ranked higher and to keep customers engaged is through video. A website is 53 times more likely to reach the front page of Google if it contains video (Insivia)

If your website only contains static images you may want to think about how you can incorporate video. People are watching more video than ever (on average 2.5 hours per day) because it’s much easier to watch a video than it is to read a page of text. When asked how people would most like to learn about a product or service, 73% said they would prefer to watch a short video. (wyzowl.com)

Your website could include both video and text to appeal to different people and you’ll still get the SEO benefits from having the written word.

We can create whiteboard videos to use as an introduction on your website homepage or to go into more detail on your product pages. Whiteboard videos also work well for describing your customer’s problem and the solution that you offer.


Inform customers with videos in email newsletters

Sending email newsletters is great way of keeping in touch with your existing customers, past customers and potential prospects. These contacts have all opted in to receive more information from you about your new products, your recent article or your latest discount. Informing through regular email marketing is a great way to stay in the minds of your subscribers and bring them back to your website to purchase from you.

But how do you get people to open your email when they get so many on a daily basis. Welcome emails have the biggest open rate of 50%, so try to impress from the very first email. A great subject line often helps

We can create engaging whiteboard videos to use in your email keeping your subscribers informed a fun and memorable way and directing them to find out more on your website. Whiteboard videos, unlike other types of video, are very easy to update so if you need to add in a new product or service, you won’t need to re-record the whole video.


Inspire your community by adding video to your social media

Social media is a useful tool for businesses when you’re active and you’re able to engage with your community. We are living in a fast-paced digital world and if your social media pages aren’t eye-catching people will move on quickly. You have just 2 seconds to catch someone’s attention on Facebook.

We can design whiteboard videos to use on your social media that will inspire your community to find out more. Often videos can play automatically so they are great at stopping the scroll and catching someone’s attention. The best type of video content for social media will tell a story that your customer will connect with, don’t just focus your videos on selling your product. When you tell a story, people are twice as likely to share the video with their friends than any other type of content.

If you’re interested in using whiteboard videos on your website, email newsletters or social media get in touch to find out more rosanne@silverstonedesignsolutions.com