Businesses use graphic design to effectively market themselves, on the web, through social media and in print. A well thought out piece of design will convey a company’s message and values in a professional way to give you a competitive advantage.

Running a small or medium-sized business is a constant juggle and you can often wear many hats. Building an in-house graphic design team isn’t always feasible so this is where outsourcing graphic design comes in. By partnering with a talented freelance designer or design company, you can unlock a wealth of benefits that can give you a significant competitive advantage. Here’s why:


Hiring a full-time graphic designer comes with salary, benefits, and software costs. Outsourcing allows you to pay per project, making it a budget-friendly option for businesses of all sizes. You only pay for the design work you need, eliminating the burden of fixed costs.

Scalability and Flexibility

Your design needs may fluctuate depending on marketing campaigns, product launches, or seasonal trends. Outsourcing allows you to scale your design team up or down as needed. Whether you request a one-off brochure or 5 whiteboard videos per week, an outsourced design company will scale up or down as required to help you meet your deadlines.

Expertise and Efficiency

Professional graphic designers are skilled in the latest design trends and software. They can bring fresh ideas and a unique perspective to your projects. Outsourcing allows you to tap into this expertise, potentially leading to more creative and effective designs than you could achieve in-house.

Increased efficiency and focus

Running a business requires juggling multiple tasks. By outsourcing graphic design, you free up your internal team to focus on their core competencies, like sales, marketing, or product development. This can lead to increased efficiency and productivity across your business.

Create a long-term partnership

It’s a good idea to spend some time finding a graphic designer that has the skills and experience to work with long-term. Read their reviews, view their portfolio, give them a trial with an initial project and check they can they work to your timescales. By working with a designer on a regular basis it creates a better partnership and becomes easier and quicker for a designer to create what you are looking for first time.

Ready to unlock your competitive advantage?

Here are some tips for finding the perfect design partner:

  • Define your needs: Clearly outline your design requirements, brand guidelines, and target audience.
  • Set a realistic budget and timeline. Don’t expect to get top-quality work for a rock-bottom price.
  • Research and compare: Look for designers with experience in your industry and a portfolio that aligns with your brand aesthetic.
  • Communication is key: Ensure clear communication channels and regular check-ins throughout the project to avoid revisions and delays.

Outsourcing your graphic design can help you achieve your marketing goals and invest in the future of your brand. So, outsource with confidence, and watch your business thrive.

Contact Rosanne to discuss how we can help with outsourcing your graphic design