Graphic design trends are constantly evolving, and 2023 is no exception. Here are three graphic design trends that have been popular so far this year. Are there any others that you’ve noticed?
Sustainability is becoming increasingly important to consumers.
We undertake printing for clients so it’s important to be aware that clients could be looking to use more sustainable materials and want to use eco-friendly printing methods. A designer has to balance a design being both beautiful and sustainable. Ink can act very differently on recycled paper compared to a silk paper so this has to be thought about in the design process.
There has been a growth in inclusive design
This is a trend that focuses on creating designs that are accessible to everyone, regardless of their age, ability, or background. To appeal to everyone, it’s best to use clear and concise language, large enough fonts, high-contrast colours and images that are relevant. We can help businesses to create accessible pdfs for print and online use that are checked to make sure they are accessible and therefore inclusive. Take a look at our blog https://silverstonedesignsolutions.com/what-is-an-accessible-pdf-and-should-i-be-using-them/
Clients are looking to use animation to improve their marketing.
Animated graphics can be used to create eye-catching and attention-grabbing visuals. People are looking for quick and easy ways to digest your information; they aren’t looking to read an essay to understand your offer. We design whiteboard videos for our clients which use animated visuals and text which are suitable for websites and social media marketing. We believe because of their fun and friendly nature they also help to improve the recall and retention of information.
If you would like to find out more about any of these graphic design trends or would like to discuss your next project, please get in touch with firstname.lastname@example.org