Roller banners (sometimes known as pull-up banners) are a great marketing item for small businesses. They’re very nifty contraptions that roll up small but make a big impact on the space when displayed.
Roller banners come in a variety of sizes from table-top to XL (2m x 2m) and can be single or double sided. There are also many base and material options, including eco-friendly materials meaning you’re sure to find one that fits your needs.
Here are our 5 big reasons why your small business needs a roller banner;
1. They’re a cost-effective marketing tool
Roller banners are a relatively inexpensive way to get your message seen by potential customers. Once you’ve made the initial investment your banner can be used multiple times without you incurring any ongoing cost. They can also be used in multiple locations as they’re so easy to move. As long as your banner has been designed well (with no information that needs updating regularly) it will last for years. Another benefit over using roller banners is that the minimum order is 1!
2. You can clearly communicate your message
You can use your roller banner to highlight your unique selling points and to reinforce your brand identity. Roller banners are a great way to quickly give potential customers information on what you do and why they should choose you. The design is key here, a roller banner should be concise and to the point – don’t list everything you do. Also, make sure you include a website address or a way for customers to contact you.
3. Your set up (and pack down) will be quick
Roller banners are extremely portable and versatile. Being lightweight and easy to set up and take down, a roller banner works well for businesses that attend local markets, fairs or networking events. Roller banners often come with a padded carry bag and roll down small enough that you can easily transport it in your car and have it ready in minutes.
4. To create a professional image
Having a professional roller banner can instantly boost the credibility of your small business. A well-designed roller banner with your branding, logo, and key messages can grab attention, make a strong first impression and help you to stand out. Images are also an important element of a roller banner to give people an idea of your product or services. You should make sure that the images are high quality to enable them to be printed large.
5. To direct customers
If you have a physical location, a roller banner placed strategically outside can help direct foot traffic into your shop or premises. It can also highlight specific products or promotions to entice people in. For example, roller banners work well at exhibitions and trade shows to promote your brand and message to people walking by. This helps direct them in for further information if they are interested.
We design roller banners for a variety of different businesses including hotels, bakeries, book shops, schools and DJs. Take a look at our portfolio to see some examples – https://silverstonedesignsolutions.com/portfolio/. If you’re interested in getting a roller banner designed and printed for your business, please get in touch rosanne@silverstonedesignsolutions.com