Why is Consistency Important in Graphic Design?

Why is Consistency Important in Graphic Design?

What does the term ‘consistency’ mean in graphic design? Every time your audience interact with a piece of marketing material from your business they form a decision about what they think of your product or service. By making sure you are sending a...
The 12 secrets of a good business name!

The 12 secrets of a good business name!

We were recently asked to help choose a new name for a local business. It’s a big step to rebrand, but this company had evolved so much in its offering and had moved location since it started that it made sense. Their current business name didn’t reflect what they did...